The hottest IBM survey shows that consumers' confi

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IBM survey shows that consumers' confidence in packaged products decreases

on July 23, 2007, IBM released a survey showing that the vast majority of consumers believe that the level of information provided by consumer goods enterprises about the composition, source and environmental impact of their products greatly affects their trust in these enterprises

according to IBM's survey of 1676 consumers in the United States, the recent product pollution and recall events, as well as the confusion caused by the company's introduction of an ultra-high molecular weight keta apire peek, listing or participation in the underwriting rights, have greatly reduced consumers' trust in consumer product manufacturers. Nearly 70% of consumers generally have low confidence in the impact of brand food on the environment and its benefits to human health and welfare; Almost half of consumers are more worried about safety, and nearly two fifths of consumers try to buy products of different brands. Nearly 60% of the respondents said that compared with two years ago, their awareness of the identification of the ingredients of the food they bought has increased. However, despite this, 72% of consumers still want to know more about the deformation measurement of packaged food they bought, which is measured by the deformation measurement installation, including the source of raw materials, production methods and ingredients

in a supplementary study released at the same time with this survey result, IBM found a new class of consumer groups, which are driving the above changes. This research report, entitled "establishing trust through traceability", refers to this kind of driving consumers as Omni consumers. Compared with any other consumers in the past, these consumers care more about cutting-edge technology and rely more on and use the cutting-edge technology at hand

according to this study, all consumers also buy a variety of products and often filter out unwanted marketing information. Obviously, the factors that affect consumers' purchasing behavior have changed a lot in the past five years. Bill Gilmour, head of global consumer goods business in IBM Global Enterprise consulting services, said that although products, packaging and brand promotion are still the key, they are not as important as other factors. All consumers need products that can continuously improve their health and increase social welfare. At the same time, they also want to understand the impact of these products on individuals, society and the environment

as far as the Asia Pacific region is concerned, Chris cave Jones, executive director of circulation industry business development in the Asia Pacific region of IBM, pointed out that since some of the world's most important producers and exporters of food and raw materials are in the Asia Pacific region, this research is extremely important. Because we compete in a global economic environment and provide products to consumers, we need to build and ensure consumer confidence in Asian products, which is necessary for Asia Pacific countries to continue to succeed in global export business

in this new study, IBM suggested that enterprises should combine the roadmap to achieve full value traceability with their brand vision designed to make themselves different. These new systems can not only protect the safety and transparency of food supply, enhance consumer confidence, but also protect and enhance enterprises' own brands. Combining logistics and information flow supply chain, while maintaining contact with all relevant businesses, is a necessary condition for establishing a comprehensive value traceability system

so far, most traceable investments have been driven by regulators, said Tom Peterson, general manager of IBM's consumer goods industry. We suggest that customers should be more proactive in this aspect, rather than just taking a passive defensive attitude. Enterprises should take advantage of customers' needs in these aspects to carry out brand building. This will enable them to better protect their brands from incidents such as pollution, forgery and recall. At the same time, it can also build a platform for enterprises to restore consumer confidence and expand to new high-value markets such as functional food and organic food. The era of comprehensive consumers requires greater transparency, and enterprises that can do this will obviously be the winners

ibm has deep experience in the consumer goods industry, and has its own expertise in global supply chain and procurement system management. IBM can provide a complete set of software, hardware and services that can effectively connect logistics and information flow supply chains. It also works directly with industry organizations such as GS1 (item coding Center) and GCI (global business initiative alliance) to support the definition, adoption and implementation of global data standards

the consulting experts of IBM Global Enterprise consulting service department can provide analysis and plan for customers to implement a full value traceability system, and can also provide solutions such as IBM food safety manager. The company is also a leader in the deployment of technologies such as SOA (service-based infrastructure), 2D barcode, and innovation around RFID (radio frequency identification), which are key elements of transparency to consumers

IBM's survey method

this survey was conducted by Harris Interactive on behalf of IBM on February 13, 2007, but without adjusting the speed to 21, on 1064 American adults and 612 British adults aged 18 and over. According to the purchasing degree of daily necessities undertaken in the family, these qualified respondents are classified as decision makers. Where necessary, age/gender, race, region, education and income figures in the United States and age/gender, region, education and Internet use figures in the United Kingdom are weighted to align them with their actual proportions in the United States and the United Kingdom. In addition, researchers also used preference score weighting to adjust respondents' preferences. For a pure probability sample set of 1064 and 612, we can say with 95% probability that the overall result will have a sampling error of +/- 3.1 percentage points and +/- 4.0 percentage points respectively. The sampling error based on sub samples will be higher and different. However, this analysis does not take into account other sources of error. This survey is not based on a probability sample set, so the theoretical sampling error cannot be calculated

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